AITO sales to grow as lineup expands

AITO, a premium vehicle brand owned by Seres, is expected to see its sales surge as its lineup continues to expand.

The newly unveiled AITO M5 Ultra, AITO M9 2025 Edition, and AITO M8 have all been made available for pre-order, with the AITO M9 2025 Edition set to be officially launched on March 20, said Seres.

Among the latest models, the AITO M8 has quickly gained traction in the market. Within just one week of pre-orders opening, orders for the new vehicle have exceeded 58,000 units.

Positioned as a "family intelligent flagship SUV", the AITO M8 has been praised as an "all-around champion" designed to offer a smarter, safer, and more comfortable driving experience. The highly anticipated model is scheduled to hit the market in April.

The AITO M9 2025 Edition has also received a strong market response, with pre-orders exceeding 30,000 units. This model will launch on March 20, further reinforcing AITO's position in the high-end SUV segment.

Notably, since its mass deliveries began in March 2024, the AITO M9 has maintained its position as the best-selling luxury vehicle priced above 500,000 yuan ($68,973) in China for 11 consecutive months.

The strong order performance of AITO's latest models has garnered positive attention from analysts.

Founder Securities noted that the introduction of the AITO M8 further enhances the brand's product lineup, and its pre-order surge suggests that it could follow in the footsteps of the AITO M7 and M9 as another blockbuster model.

The report reaffirmed a "strong buy" recommendation for Seres, citing the brand's clear market positioning and improving profitability.

Similarly, Guolian Minsheng Securities stated that the strong pre-order figures for the AITO M8 and AITO M9 2025 Edition underscore AITO's powerful brand influence in the luxury SUV segment.

The firm anticipates that Seres will enter a strong product cycle, reinforcing AITO's leadership in the high-end NEV market and maintaining a "buy" rating on the company's stock.