Blockbuster makes creative waves

Crowdfunded products

FunCrazy, a Beijing-based brand focused on developing IPs and specialized in original 3D artwork, has partnered with the producer to sell stock merchandise and a crowdfunded collectible figurine series.

The crowdfunding campaign for the figurines will go through multiple phases. Once the funding goal is met, the project is confirmed and the products will be manufactured.

FunCrazy's crowdfunded collectible series includes eight items, each of a main character in a signature pose. While blind boxes typically feature cute designs, these figurines closely resemble the characters, and are larger and more detailed, with some varied in height from 14 to 22 centimeters. The selection of materials is crucial to ensure cinematic accuracy and so during the crowdfunding phase, the product description will detail the materials used.

For instance, one of Nezha's weapons, the Huojian Qiang, a spear with a fiery tip, will be made of titanium alloy to replicate the metallic texture of the weapon and ensure structural stability for the shaft. Similarly, his Huntian Ling, a red armillary sash that floats around his body, is made from carefully calibrated rigid PVC. Despite having two anchor points, the material allows for the sash's fluidity.

The crowdfunding campaign had raised over 30 million yuan, far exceeding the original goal of 100,000 yuan set by the company, according to the information from online sales platform, Taobao.