GP drives celebration of automotive culture

As Formula One celebrates its 75th anniversary, Shanghai has transformed into an "F1 City", brimming with race-related activities and themed events that have ignited the city's passion for racing.

Preparations for the Chinese Grand Prix at the Shanghai International Circuit, which runs from March 21 to 23, are in full swing. With teams arriving and the city buzzing with excitement, a series of events have been organized to showcase Shanghai's automotive culture.

The Checkered Flag Carnival kicked off on March 16 on the North Bund at the International Cruise Terminal in Hongkou district. Located by the Huangpu River, this year's carnival features interactive booths like simulators, pit-stop experiences and up-close encounters with luxury cars.

"Each year's Chinese Grand Prix draws attention from fans across China and the globe. Through events like the carnival, we aim to convert race-related traffic into economic benefits and boost the links between the cultural, sports, commercial and tourism industries," said Xia Qing, deputy general manager of Shanghai Juce Culture and Media Co Ltd. So far, the carnival has seen high attendance, with the new pet-friendly area fully booked.

The other standout feature is the live race broadcasts at the venue. Last weekend, fans gathered to watch the 2025 F1 season opener in Australia, and on Sunday the upcoming Shanghai race will also be shown.

"This will be my first time watching F1 races in Shanghai, and the carnival is amazing. The combination of these beautiful cars against Shanghai's skyline is incredible," said Adelusi, a visitor from the United States.