Catchy videos help sell Xinjiang's farm produce

Yimla Yarmemet's team shot to internet fame last year with a short video introducing fish mint, a leafy green plant known for its distinctive fishy flavor and aroma. In the video, he stood in a greenhouse wearing a suit, held the plant, and took a raw bite before appearing refreshed by the grassy taste.

The video drew an influx of comments from across the country, including questions about where Qapqal is and whether fish mint grows in Xinjiang. Yimla Yarmemet and his team spent up to three hours a day responding to these comments.

"It feels amazing being able to share a real, multi-dimensional and tangible Xinjiang with more people," said Yong Xiaolong, the cameraperson of the team.

Ma Li, the team's director, said many farmers turned to them for help to promote their produce, and the team offered their services free of charge.

"Once, we filmed apples in a township, and a merchant who watched our video ended up ordering the entire orchard's harvest. We were very thrilled," Ma said.