Sanya's yacht expo merges luxury with fashion

The 5th China International Consumer Products Expo's Yacht Exhibition was launched in Sanya on April 15, transforming the tropical coastline into a nautical luxury showcase.

The exhibition spans 166,800 square meters across land and water and features four nautical-themed zones. The static display area showcases innovations from flybridge yachts to award-winning 3D-printed designs, while the yacht lifestyle exhibition area reimagines docks with live music cruises and coastal glamping experiences.

The yacht culture exhibition area features the UK Pavilion alongside dedicated zones for marine sports, diving events, and nautical equipment. British aesthetics are showcased in the yacht wedding zone, where Jenny Packham's bridal collections are displayed aboard luxury vessels, blending oceanic sophistication with high fashion.

Global marine leaders, including Azimut and Nautique, present groundbreaking designs, with multiple launch events scheduled for debuts, like the TY560 and Diamond P55 party yacht.

Vera Wang, an internationally acclaimed bridal designer, is set to present the 2025-2026 collection in a pioneering marine runway show at sea, attended by Chinese Stars Qi Wei and Lydia Zhong.

Collaborating with the Sanya Rose Culture Festival, the exhibition hosts yacht wedding ceremonies enhanced by floral installations alongside integrated experiences like diving and educational tours.

The outdoor exhibition area of Sanya International Yacht Center. [Photo provided to english.sanya.gov.cn]

Interactive programming features the British Yacht Theme Pavilion, which showcases nautical heritage, and a themed salon that discusses maritime adventures. Visitors can also experience sailing regattas at Visun Marina or watch daily motorboat stunts at Serenity Sailing Harbor.

General admission tickets cost 20 yuan ($2.73), while professional passes are 200 yuan, available via the WeChat Mini Program "Sanya International Boat Show".

A bridal show at the Sanya International Yacht Exhibition. [Photo provided to english.sanya.gov.cn]