Wumart steps forward to help exporters

On Sunday, Wumart Group, a major retailer based in Beijing, introduced its first batch of products sourced from exporting enterprises at its Xueqing Road store in Beijing. This initiative aims to alleviate inventory pressure on exporters and stimulate domestic consumption.

The company also introduced the "Foreign Trade Quality Products Zone" on the cloud supermarket on Dmall, the group's digital retail platform, offering over a thousand premium such products online.

The newly launched products span multiple categories, including home and kitchen essentials, daily necessities, and disposable items. A total of 50 percent of these offerings are from exporters, with an additional 10 percent categorized as exclusive custom-made private labels for the retailers.

Among them, some items are from suppliers for international retailers such as Walmart, Costco, and Sam's Club.

According to Wumart, export-oriented businesses can rapidly be onboarded through a fast-track system, completing the entire process from qualification submission to product launch within three working days.

Wumart also enhances inventory management through a logistics network, which covers multi-regional, city and store warehouses. This system supports small-batch ordering, mitigating inventory risks for export-oriented enterprises.

Furthermore, leveraging data insights from tens of millions of Dmall app users, the company provides export-oriented firms with guidance to tailor products that meet local consumer preferences.

Industry experts predict that with the ongoing initiatives from retailers such as Wumart, the integration of exported products within the domestic market will accelerate.

This period may see retail powerhouses reshape the "Made in China" value chain through technology and strategic resource integration, according to Wumart.

To date, Wumart has partnered with over 120 enterprises, discussing more than a thousand items.