NavInfo taps mapping roots to boost ADAS safety

Chinese mapping and intelligent driving technology provider NavInfo unveiled a series of new ADAS solutions at Auto Shanghai 2025, doubling down on its push to make assisted driving safer, more scalable, and more affordable.

At the biennial event, NavInfo rolled out mass-production-ready cockpit-driving integration solutions and launched multiple mid-to-high-level assisted driving products.

These products are based on Qualcomm's Snapdragon Digital Chassis platforms and target two core directions: driving-parking integration and cockpit-parking convergence.

"Safety is the non-negotiable baseline," said NavInfo CEO Cheng Peng, as he outlined a Maslow-style, five-tier driver assistance value model, placing safety as the foundation.

NavInfo's new products—built on Qualcomm's SA8620 and SA8650 platforms—feature city-level NOA capabilities, with consistent reliability across critical safety modules like collision avoidance, pedestrian recognition, and static obstacle detection.

NavInfo emphasized its advantage in data infrastructure and AI capabilities, arguing that these enable a robust, closed-loop development cycle that supports rapid algorithm iteration and regulatory compliance.

Its "world model" strategy injects spatiotemporal awareness, inherited from its mapping DNA into ADAS evolution—positioning maps not as passive layers but as dynamic, predictive sensors.

The new product suite includes a joint offering with Shenzhen-based TrunkTech, blending its sensor hardware and algorithms with NavInfo's driving maps.

The cockpit-parking solution, meanwhile, leverages Qualcomm's fourth-generation cabin platform to enable resource sharing between in-cabin and parking functions, compatible with 90 percent of OEM software ecosystems.

NavInfo also introduced its AI Agent multimodal assistant, which supports natural dialogue and panoramic vehicle control, integrating capabilities from ByteDance's Volcengine and DeepSeek.

In the first quarter this year, NavInfo secured over 3.6 million new production orders for its driver assistance systems, with 300,000 for driving-focused products and 600,000 for cockpit-parking integration—underscoring its evolution into a next-generation tier-one supplier.

NavInfo also signed strategic cooperation agreements with Volcengine, ZHUOYU, and Hangsheng Electronics, aiming to build a modular ecosystem across maps, data, hardware, algorithms, and cloud infrastructure.

"We're turning compliance costs into competitive advantages," Cheng said. "It's how we'll help automakers move from basic ADAS to truly intelligent, trustworthy systems."