BOE Technology impresses at Display Week 2025

BOE Technology Group Ltd, a leading IoT innovation company, wowed Display Week 2025 on Wednesday, unveiling more than 30 new products powered by its three display-technology brands: ADS Pro, f-OLED, and α-MLED.

BOE also displayed a series of cutting-edge applications in super near-field and super intelligent technologies such as light-field display, 3D, microdisplay, AI and sensing.

Technological innovation, green sustainability and artificial intelligence were the three core keywords of the multinational internet of things company's participation in the event.

BOE, headquartered in Beijing, also organized a Green Ecosystem Forum at Display Week, where the Chinese semiconductor display industry's first sustainable development brand ONE (Open Next Earth) debuted abroad.

A special Green and Low-Carbon Zone was established at the event, setting a benchmark for the sustainable development of the global display industry.

Various low-power technologies and green low-carbon products, such as a 12.1-inch low-carbon tablet using Oxide display technology were presented.
BOE won the Display of the Year award at the event with the world's first high-PPI OLED (pixels per inch organic light-emitting diode) Gaming Phone Display with Under-Display Camera.

Feng Qiang, CEO of BOE, said that the company brought numerous cutting-edge technologies and products that were "worldwide first" and "industry first" to the Society for Information Display-hosted exhibition.

Those included BOE's world-first 75-inch 4K UB Cell 4.0 TV, which can achieve an ultrahigh color gamut and color accuracy with no hue change at any viewing angle.

In the f-OLED exhibition area, BOE showcased several new products, including the world-first OLED intelligent cockpit, which integrates eight types of OLED display products.

The world-first 55-inch, ultrawide-angle OLED transparent sunroof includes an ultrahigh light transmittance of 46 percent, seamlessly blending technology with nature.

The intelligent steering wheel adopts the world's first OLED screen equipped with a large-area ultrasonic fingerprint sensor and integrates ultrasonic under-display fingerprint recognition, biometric monitoring and haptic feedback.

BOE also displayed the world's first OLED intelligent terminal display solution equipped with TADF + Tandem + COE technology. By employing Tandem devices, the solution can highly restore the image quality even under high-brightness ambient light, breaking through the limitations of traditional display technologies in terms of color gamut, power consumption and lifespan.

With the support of TADF (thermally activated delayed fluorescence) technology, a color gamut of up to 97.5 percent and a peak brightness of up to 2500 nits (a unit of brightness) can be achieved.

On the artificial intelligence front, BOE has actively embraced the tide of the digital age, launching the AI+ strategy in 2024, focusing on the main fields of AI + Manufacturing, AI + Products, and AI + Operations.

The strategy comprehensively empowers various application scenarios, such as AI TV, AI PC, AI mobile phones and AI automotive applications. BOE is also cooperating with global ecosystem partners to create a win-win AI ecosystem.

At Display Week, BOE introduced a series of industry-leading technologies and products based on AI + Display, injecting new momentum into the multidimensional development of the display industry.

In order to better reduce the power consumption of OLED modules, BOE has launched the hardware-level, AI low-power, quality-enhancement intelligent algorithm. The algorithm realizes real-time image processing for OLED display modules at 8K 120 Hz and reduces the power consumption of OLED modules by more than 20 percent, achieving the optimal balance between power reduction and image-quality improvement.

In the office scenario, the BOE Intelligent All-in-One Machine C100 series, which participated in the exhibition for the first time, integrates AI multimodal interaction and large model technology and features seven industry-first functions such as writing acceleration and intelligent calculation, along with 12 industry-leading functions, bringing an unprecedented interactive experience, improved productivity and ultimate user experience.

On the entertainment front, the 10.95-inch naked-eye 3D gaming handheld device, equipped with the industry-first soft interlacing technology, provides game enthusiasts with a more immersive gaming experience and a 3D visual experience beyond imagination.

On the home front, BOE introduced a 65-inch 4K AI TV integrated with rich AI capabilities. With a 144Hz 4K high-definition screen, it is equipped with the self-developed, absolute pointing remote control technology.

In combination with AI image-recognition shopping, virtual AI digital humans, AI inference on-demand and other functions, it provides users with an ultimate home display experience.

The AI NB introduced by BOE applies an AI chip in displays. With a smart camera, microphone and audio collection, it can realize more sensitive user detection and bystander detection.

In the α-MLED (active-matrix mini-LED) exhibition area, equipped with MLED backlight technology and a 300Hz high-refresh-rate display, BOE's 27-inch Ultra-Fast Response HDR (high dynamic range) MLED gaming displayer solves the problem of motion blur in fast-moving images.

When it comes to AI + Manufacturing, BOE's display industry-large model deeply integrates semiconductor display knowledge and experience, providing industrial intelligence solutions for display manufacturing scenarios, such as R&D and design, production management, manufacturing execution and management services.

BOE also has developed a series of AI + operation systems based on digital humans and large language models, such as AI interviewer system, AI financial Q&A systems, and AI supplier risk control systems, which are under gradual implementation.

BOE also hosted a special marketing event at Display Week, focused on four major application scenarios: office, transportation, outdoor and medical treatment. BOE stressed deep communication with customers and further explored new areas of cooperation.

Together with global partners, BOE looks to drive display technology toward a more real, more higher-end, more intelligent and greener direction, defining new trends in the development of the display industry.