Meizu accelerates global expansion with AI-powered ecosystem and products

Meizu, the smartphone brand of DreamSmart Group, is rapidly advancing its global strategy to deliver cutting-edge, artificial intelligence-powered devices to users worldwide.

Zeng Yang, vice-president of Meizu, said in an interview with China Daily that initially focusing on the Middle East, Africa, Latin America, and Southeast Asia, the company is also expanding swiftly into central Asia, Europe, and beyond.

"Our mission is to empower global Meizu fans with premium yet affordable technology," Zeng said.

According to her, the company started its global strategy in 2024, and it managed to rapidly grow its overseas sales, which accounted for over 20 percent of total revenue within just three months.

"We hope that the overseas sales can reach 50 percent in the near future," Zeng said, adding that the company is leveraging a dual-channel strategy. It primarily relies on direct-to-consumer online sales, which minimizes costs to ensure "ultimate price-performance ratio".

Meanwhile, Meizu is also working with localized distribution networks through regional partners for rapid market entry, Zeng said.

"We will continue building our global team and expanding sales channels to deliver richer, smarter products to users in nearly 30 countries and regions across the Asia-Pacific, North America, Europe, the Middle East, and Latin America, enabling more consumers to experience our integrated AI ecosystem," she added.

At its overseas product launch event earlier this week, Meizu unveiled a string of smartphones, and StarV View augmented reality glasses. Priced from $79 to $399, these products will first be available in countries such as Russia, Spain, Malaysia, and Vietnam, expanding to more than 30 markets later.

Meizu is the smartphone brand of DreamSmart Group. Since implementing its "All in AI" strategy in early 2024, DreamSmart Group has built the Flyme AIOS platform integrating AI smartphones, smart glasses and wearables, intelligent vehicle systems, and user-centric cloud services.