The crown jewel of Yunnan

Developing responsibly

Since tourism became Haba village's economic cornerstone, officials have worked to standardize guide certifications, regulate adventure companies, and enhance environmental protection.

The goal is to develop Haba Snow Mountain responsibly, preserving its majesty for future generations while ensuring current visitors receive safe, high-quality experiences, says village official Wang.

The mountain resort received approximately 1,000 climbing applications daily during the National Day holiday last year, far exceeding its recommended capacity of 200 visitors — a threshold set to protect both the fragile alpine ecosystem and climber safety.

In response to growing pressures, local authorities proposed to upgrade standard climbing package offers and mountain management.

Sha supports measures like visitor caps and waste management.

"If the environment is destroyed, our livelihoods vanish," he says.

Amid the rising competition, Chen says he will resist cutthroat pricing.

"Discounting for ill-prepared hikers risks lives," he explains.

Customer trust has become Chen's currency, as gratitude-filled pennants from his guests adorn the walls of his homestay. Trust is what earns him good reviews that further attract new customers, he notes.

Chen plans to enhance value through free acclimatization hikes and personalized altitude coaching with firm but reasonable fees.

"Some clients ask me to guide them to 6,000-meter peaks," he says, eyes alight.

"As long as I'm able, I'll keep climbing and help others discover Haba's magic."