Leading luxury hotel executives emphasize the significance of the Chinese market

Jee Hoong Tan, the hotel manager at Sindhorn Kempinski Hotel Bangkok, underscored the pivotal role Chinese tourists play in Thailand's hospitality sector, noting that "30 percent of our customers are from China," solidifying China as the primary source of customers for his hotel. Tan further highlighted their tailored menus, recruitment of Mandarin-speaking personnel, and the introduction of WeChat and RedNote accounts to enhance the experience for Chinese visitors.