When Italian couple Simona Maria Cannone and Angelo Taraborrelli traveled to Mount Huangshan in East China's Anhui province earlier this year, it wasn't just a sightseeing trip.
They also went to meet Adrien Brill, an American who has gained fame on social media for his unconventional recipes that combine Western ingredients with traditional Anhui flavors.
Brill is one of an increasing number of international influencers who share their vibrant, diverse experiences in China with their followers. China's appeal, coupled with its relaxed visa policies, is driving more foreigners to explore the country firsthand.
Popular YouTuber IShowSpeed from the United States, whose real name is Darren Jason Watkins Jr, traveled across China from late March to early April, livestreaming his travels in cities such as Beijing, Shanghai and Chongqing.
He journeyed along streets and alleys, experienced the country's history and culture, sampled its cuisine, and interacted with fans.
Despite language barriers and a packed itinerary, the 20-year-old's hourslong livestreams drew millions of viewers, offering audiences a glimpse of life in China.
His zesty and contagious shows sparked buzz on Chinese and international social media. Hashtags like "Breaking the Western Filter on China" trended with many viewers on YouTube saying the livestreams changed their perceptions of China.
