The 19th China (Jinan) International Tea Industry Expo and the 13th Tea Culture Festival kicked off on June 20 at the Jinan Tea Wholesales Market in Jinan, the capital of Shandong province.

The four-day expo drew over 800 leading tea enterprises displaying the latest trends, products, and technologies in the industry.

The expo was held at two main venues – Jinan Tea Wholesales Market and the Shandong International Shandong International Convention and Exhibition Center.

It has 1,500 booths and presents a comprehensive display of the entire tea industry's value chain, including China’s six major tea categories, new tea-based foods, and innovative tea beverages.

Specialized exhibition areas highlight key tea-producing regions, tea ware aesthetics, and contributions from Hong Kong, Macao, and Taiwan.

Over 10 major tea-producing regions in China, including Fengqing in Yunnan, Fu'an in Fujian, Yingde in Guangdong, and Rizhao in Shandong, organized delegations combining regional public brands and leading enterprises to participate in the expo, further enhancing cross-regional collaboration and brand visibility.

Visitors explore tea culture at the 19th China (Jinan) International Tea Industry Expo and the 13th Tea Culture Festival in Jinan, Shandong province. [Photo by Wang Feng/The New Times App]