In a groundbreaking moment for Chinese cinema, soccer enthusiasts of the Chinese Super League — one of the nation's most beloved professional sports leagues — had the opportunity to unite with fellow fans in theaters to passionately support their favorite teams.
A collaboration between Huaxia Film Distribution Co Ltd and China Mobile Migu marked a significant milestone as they launched a project in a central Beijing cinema. The initiative aimed to broadcast CSL matches live to theaters across the country.
Huang Qunfei, the deputy general manager of Huaxia Film Distribution, lauded the project as a pioneering endeavor that seamlessly merged the film industry's resources with live sports. This innovative approach allowed audiences to relish a visual feast while immersing themselves in the thrill of the game.
Li Xiang, a devoted soccer fan from Beijing, expressed his delight with the theater experience. He appreciated the venue's robust air conditioning and comfortable seating, which enhanced his enjoyment of the game and provided a clearer view of the players' movements.
