The cultural and creative ice cream combines Fuzhou's landmarks and flavors. [Photo/Fujian Provincial Department of Culture and Tourism]

The collision of culture and creativity with Fujian's distinctive architecture and flavors has ignited remarkable inventiveness.

In recent years, cultural and creative ice cream has become popular among travelers, making it an "edible city calling card".

Amidst the scorching summer heat, Fuzhou's Minjiang Heart operators have introduced three new cultural and creative ice creams featuring unique landmarks and flavors.

These cultural ice creams, coming in common leafflower herb, jasmine tea, and taro flavors, creatively incorporate local icons such as the Youth Bridge, jasmine flower, and Zhongzhou Island. The Jasmine tea ice cream, inspired by Fuzhou's city flower, and the common leafflower herb ice cream, reflecting the city's summer herbal tea, bring a fresh touch to cultural tourism.

In Quanzhou, cultural products like "Drunken Zhong Kui" refrigerator magnets and Dehua white porcelain carp figurines grace unique shops, echoing the city's rich heritage. The East and West pagodas in Kaiyuan Temple now come in building block form, increasing interest in Quanzhou's architectural legacy.

Sanming's Shaxian Snack refrigerator magnets, Putian's Mazu sachets, and Longyan's cultural tea bags serve as vivid representations of Fujian's diverse culture.

Fujian's many intangible cultural heritage (ICH) items are being transformed into symbols of a trendy lifestyle through innovative design. Designer brand "SHANG XIA" integrates Xiamen bead embroidery into suits, while cyberpunk-style jewelry created through a collaboration between Dehua white porcelain and the fashion brand "Ci Yu" is debuting at Shanghai Fashion Week.

In addition, the annual sales of items such as the Buddha Jumps Over the Wall plush toy and the Nanputuo Temple "Good Things Happen" series of cultural and creative products all exceed a ten millions yuan ($1.39 million). Fujian's ICH is transitioning from static to dynamic preservation, becoming wearable, usable, and shareable.

Sanming's Shaxian Snack refrigerator magnets are on display. [Photo/Shaxian cultural and tourism]