From toys to milk tea, Chinese brands widen market share in Malaysia

A GROWING CULTURAL PHENOMENON

At Pavilion Kuala Lumpur, a major shopping center in the bustling tourist district in Bukit Bintang, signs indicate that the latest Labubu figurines are completely sold out, highlighting the surging popularity of Chinese cultural products in Malaysia and the enthusiasm they're generating among local youth.

Among those visiting was Chong Man Hen, who had come especially to Kuala Lumpur to visit the store as he is an enthusiastic collector of figurines that combine traditional designs with a modern look.

"I tend to collect products with traditional Chinese-style designs," he told Xinhua. "What makes these Chinese designer toys special is that they help bridge the gap between us and traditional Chinese aesthetics -- it gives a quick idea of what the character is about. Plus, being mini figures, they're especially appealing to me."

"People around the world can be exposed to Chinese history and culture through (these products), and it's an easy way to understand more. When brands come in, like the traditional-style CHAGEE, I'm happy to try their products and it's nice that we don't have to go all the way to China to experience them. We can enjoy the same things here in Malaysia," he said.

Inside a nearby CHAGEE outlet, a group of young girls were placing drink orders on their phones, while unboxing blind boxes from Pop Mart. Their anticipation of finding a rare edition spoke volumes about the emotional connection these collectibles have sparked. Scenes like this -- pairing Chinese-style beverages with trendy cultural goods -- have become increasingly common across Kuala Lumpur.