Decade-long commitment turns icy town into hot tourism spot

In early 2021, Wen was selected as the head of Beiji township.

During her service, Wen encouraged villagers to open farmhouse inns and yacht companies to promote local tourism, successfully boosting local economic income.

As Mohe raised the initiative to create a national-level civilized city and establish a tourism industry chain to transform cold resources into economic benefits, Wen immediately seized the opportunity.

She meticulously planned the Beiji Tourism Industry Chain through which tourists can taste the northernmost fruits and experience the charm of the courtyard economy, promoting the transformation of traditional agriculture into sightseeing agriculture.

"In each scenic area, we have set up a consultation desk where tourists can communicate directly with us if they have any opinions," she said. "I have posted my mobile phone number on the bulletin boards in the scenic areas."

The tourists' feedback inspired her to coordinate various departments for improvement and enhance the level of tourism services, she said.

In recent years, Wen has keenly perceived the potential of livestreaming industry development and actively promoted sales through social platforms to drive the local economy, attracting young people to return to their hometowns and encouraging more livestreaming influencers to contribute to the development of Beiji.

"Only through fully stimulating the enthusiasm, initiative and creativity of the people can we make the development of the tourism industry healthier and more sustainable," said Wen.

In November last year, Wen assumed a temporary post as deputy director of Jinwan district in Zhuhai, Guangdong province.

While learning from the advanced development experiences of the southeastern coastal areas, she made every effort to promote interaction and exchanges in industries, economy and tourism between the north and the south.

Her work included organizing a tour to Mohe for young entrepreneurs from Guangdong, Hong Kong and Macao, establishing the Hong Kong-Macao Youth Innovation and Entrepreneurship Workstation, and signing two agreements between the Jinwan district and Mohe to promote investment promotion cooperation and tourism strategic cooperation.

zhouhuiying@chinadaily.com.cn