Fan pilgrimages to see stars live supercharging cities' economies

'Mayday Land'

The five towering spheres in Chaoyang Park have become a magnet for Mayday fans. Every evening, fans gather on the lake bank, armed with light sticks and flashing signs, turning the tranquil park into an impromptu fan zone where summer nights hum with music.

Visitor numbers at Chaoyang Park have surged by roughly 50 percent since the installations arrived, particularly on evenings and weekends, according to the park's deputy general manager Li Li. "It's not only fans," Li said. "Photographers and even samba dancers are coming, turning the area into a lively social space."

The park has responded by adding four food trucks and relocating its boat dock to give fans a clearer view of the installations.

Beijing's tourism authorities have also rolled out initiatives tied to the concerts. Life-size Mayday figures are scattered across Beijing landmarks, while sightseeing buses and boat tours take fans on "check-in" routes across the city.

A tiny flatbread shop near the Gulou area is also cashing in. Owner Li Feng said his customer base changed dramatically after Mayday's lead vocalist and songwriter Ashin posted about the shop on social media last year.

"Before, it was all locals. Now we get dozens of fans daily, and on weekends we get over 100," Li said. One fan even ordered 500 flatbreads to distribute as souvenirs.

Li's shopfront is now adorned with Mayday merchandise, and he has created a small space where fans can exchange memorabilia.

"They greet each other like old friends even though they come from different places and may never see each other again," Li said. "It's amazing how warm and supportive this community is."

Last month, Mayday's bassist, Masa, and drummer, Ming, stopped by for flatbreads. As the band prepares to return to the Bird's Nest, 46-year-old Li is ready for the influx.

'He also plans to attend a Mayday concert himself with his wife. "I wasn't a fan before," he admitted. "But now I am."