Qilu Bank promotes literacy at charitable event in Jinan

Qilu Bank in Jinan, Shandong province, recently hosted a charity reading event to promote literacy and the power of knowledge as a part of its wider corporate social responsibility program.

The commercial bank invited literary experts, cultural scholars, book enthusiasts and employee representatives to take part in lectures and book-sharing sessions.

A spokesperson for the bank said the activities conveyed Qilu Bank's commitment to "providing financial services for the people" and the value of its Quanxin Public Welfare brand.

Qilu Bank, established in 1996, has adhered to a position of "serving urban and rural residents, serving small and medium-sized enterprises, and serving the local economy", achieving steady development.

The theme of this latest charity reading event was togetherness. To deepen the influence of the event, Zhao Yuebin, professor of the School of Chinese Language and Literature at Shandong Normal University and cultural scholar Liu Guosheng attended as keynote speakers.

Zhao used Zhang Wei's classic work Visiting Lao Wanyu's Home as an example to analyze the humanistic care and social reflection in literary works, guiding the audience to experience the nourishment of reading.

Liu, from a methodological perspective, shared the Reading Methods of Former Worthies and the reading wisdom of famous figures from ancient and modern times, discussing how efficient reading can enhance cognitive abilities and elevate one's life.

The power of reading lies not only in the accumulation of knowledge but also in practice. During the event, representatives from Qilu Bank shared how reading has influenced their career development and their life reflections based on their own experiences. From financial books to classic literary works, from management philosophy to essays on life, their stories vividly demonstrated the profound impact of reading on financial professionals.

The event featured a special "drumming and passing on books" segment, where participants conveyed the essence of literature by reading classic passages, experiencing the joy of reading in a relaxed and pleasant atmosphere.

Qilu Bank commemorated the event by purchasing artwork from the Jinan Xingshen Special Children's Care Center to present to customers and employees, raising awareness of care for special groups in society.

The event built a bridge between culture and charity, and showcased the responsibility of financial institutions in promoting universal reading and building a literary society.

Qilu Bank said it is committed to serving the country through finance, empowering social progress with the power of finance and collaborating with customers, employees and various sectors of society to make finance warmer and cities more literate.