An international tourist buys fresh produce at a Hangzhou wet market using her phone, indicating she's adapted to local life. [Photo/WeChat account: zjlv_057112301]

At the Chongxian Qiancun Market in the Linping district of Hangzhou — capital of East China's Zhejiang province — a group of South Korean tourists recently drew attention as they casually chose from its fresh fruit.

Driven by China's expanding visa-free policies, international tourists are increasingly drawn to the authentic, everyday charm of the local wet markets.

With wonderful fruit like yellow peaches and rare vegetables unfamiliar to many visitors, the markets have become unexpected highlights of their China trips.

From Malaysia to South Korea, international visitors are swapping typical sightseeing routes for immersive, street-level experiences. In response, Hangzhou's markets — like the Qiancun and Wen'er markets — are evolving with smart systems, multilingual services and even guided cultural tours.

Across China, its wet markets are being reimagined as cultural landmarks. Hangzhou, already experienced in hosting foreign dignitaries at its markets, is upgrading their facilities with digital price boards, food safety tracking and even artistic events to meet the rising global interest.

What was once a neighborhood staple is now a bridge of cross-cultural commercial connection — bringing together local flavors, everyday life and global curiosity under one roof.

A tourist from overseas asks about the freshwater products on offer. [Photo/WeChat account: zjlv_057112301]