Prada presents a new collection for the Qixi Festival
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2025-08-21 15:03
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Luxury brand Prada marks the Qixi Festival, or Chinese Valentine's Day on Aug 29, with a dedicated collection of women's and men's ready-to-wear and accessories, presented through images and a video retelling the ancient legend.?
The Qixi tale centers on a forbidden love between a celestial fairy and a mortal man, condemned to eternal separation by a heavenly river. Once each year, magpies gather to form a bridge, allowing the lovers a fleeting reunion—an image that goes beyond romance to embody the power of connection across time, space, and fate.?
