Yili and China Daily jointly launch limited edition gift collection

In a tribute to perseverance and peace, Yili Group joins forces with China Daily Network to launch the limited edition "Mountains and Rivers Shine As Wished" gift collection—a poetic embodiment of the nation's journey and the glow of countless homes.

Through an innovative format, an 80-year-old letter and long-held memories are reawakened, inspiring a renewed appreciation for peace and happiness among today's generation.

Yili, in collaboration with China Daily Network, presents this multi-dimensional gift set and supports the themed film As Wished production, using contemporary storytelling to evoke emotional resonance across time. This initiative pays homage to a great victory while weaving historical memory into modern life through visually rich narratives. It invites the public—especially the youth—to reflect on the past and cherish the present.

Designed around the theme "Mountains and Rivers Shine As Wished" the packaging extends the emotional essence of the film. Created jointly by China Daily Network and Yili, it merges artistic expression with historical storytelling. Eight exquisitely illustrated moments revisit key historical events, allowing consumers to hold and reflect on pivotal chapters from the nation's past. These visuals not only honor the sacrifices made but also showcase the prosperity and happiness achieved eight decades later—embodying a spiritual legacy and contemporary pride.

Blending national memory with everyday nutrition, this collection merges education with collectible value, bringing history into modern life in an engaging new form.

Craftsmanship in dimension: History unveils in detail

The limited edition set features an innovative pop-up design that unfolds into a majestic landscape, delivering both visual impact and emotional depth. Each detail highlights the meticulous craftsmanship of China Daily's illustration team.

Each of the eight milk cartons displays a unique historical scene. While each illustration stands alone as a snapshot of time, together they form a continuous narrative—a vivid chronicle of resilience and progress. This design enables consumers to nourish both body and mind, seamlessly integrating historical reflection into daily routine.

Yili and China Daily Network stand together in honoring our nation's defining moments—past, present, and future.