ANTA sportswear announces ambitious store plan for Southeast Asia

The ANTA sportswear brand has announced plans to have 1,000 stores operating Southeast Asia within the next three years.

Will Wang, vice-president of the ANTA Group and chairman & president of ANTA Southeast Asia, revealed the target during a panel discussion at the 2025 Asia New Vision Forum in Singapore.

Wang said Southeast Asia is critical to ANTA's global growth plan after the brand's retail sales in the region nearly doubled year-on-year in the first half of 2025.

The group attributes its expansion in this market to its high-value products, localization and digitalization progress, as well as its "Brand+Retail" business model.

Wang said: "True globalization means achieving localization in every market while staying true to the brand's DNA.
"It's not just about selling products in Southeast Asia, it's about delivering brand value and high-quality service to local consumers."

According to the company, ANTA will leverage its direct-to-consumer approach and a strong alignment with local market dynamics, with its "Brand + Retail" model, multi-brand retail operations, and global resource integration to achieve early wins in Southeast Asia.

The group has its Southeast Asia headquarters in Singapore, overseeing local operations for multiple brands it owns, including FILA and DESCENTE.

The company is gradually expanding to neighboring markets such as South Asia, Australia and New Zealand. This integrated structure enables strong coordination across online and offline channels, allowing each brand to build a comprehensive, closed-loop sales ecosystem, said Wang.

According to the company, it partners with local organizations to foster community engagement and promote sports development, leveraging its international resources to contribute to local growth. The Singapore headquarters has created over 400 local jobs, with nearly 80 percent of employees being hired from the local labor pool.

In the first half of 2025, ANTA brand's overseas revenue grew over 150 percent year-on-year, primarily driven by the Southeast Asia market and new offline business launches in the Middle East and the United States.

Flagship stores in prime Singapore locations, such as Marina Bay and Orchard Road, and expanded e-commerce channels are fueling new growth in Southeast Asia.

In the Middle East and North Africa, the group's retail network now covers key markets such as the UAE, Saudi Arabia, Qatar, Egypt and Kenya. In North America, the company went through strategic partnerships with leading distributors, deep engagement with local sports communities, and the opening of its first US flagship store in Beverly Hills, California.