Chilean grapes toast to strong ties with the Chinese wine market

Sun notes that travel retail serves a focused audience of both local consumers and international visitors, and this wine is not only for China's domestic market, but also for travelers seeking unique experiences.

Ahumada calls the launch "a celebration of history, culture and friendship" between the two nations. "Chile is recognized worldwide for its natural diversity and the quality of its products. Among them, wine holds a very special place. It is not only one of our main exports, but also a symbol of our national identity," he says.

He emphasizes that the growing presence of Chilean wine in China reflects more than trade ties: "Thanks to our Free Trade Agreement and deepening cooperation, Chile has become one of China's leading wine suppliers. But what we value most is seeing how Chinese consumers have developed a genuine appreciation for Chilean wine, recognizing its authenticity and strong connection with nature."

He adds that wine plays a cultural role that transcends commerce: "Wine is more than a product; it is a story told through the land, the climate, and the people who cultivate it. Each glass carries with it a piece of Chilean heritage and a message of friendship."

Looking ahead, the ambassador hopes events like this will encourage greater cultural exchange.

"We see wine as a cultural ambassador of Chile," he says. "It is meant to be shared, to inspire conversation, and to serve as a universal language that brings people closer. In each toast, there is an opportunity to build a bridge between our nations."