'Nihao! China' tourism promotion held in Japan's Aichi

The Chinese Consul General in Nagoya, Yang Xian, remarked that China's charm is worth exploring.

"China is ready to work with Japan to boost people-to-people exchanges through tourism and culture, strengthen public support, and promote healthy, stable China-Japan relations," she added.

Officials from Japan's Ministry of Land, Infrastructure, Transport and Tourism, or MLIT, as well as members of parliament, stressed the importance of tourism as a bridge between civilizations, and voiced hopes for closer bilateral cooperation.

Hironobu Nara, deputy commissioner for international tourism at MLIT, said that Japan's Tourism Agency is actively promoting outbound travel and hopes to strengthen cooperation with the China National Tourist Office in Tokyo to encourage more Japanese citizens to visit China.

Ouyang An, director of the China National Tourist Office in Tokyo, said cultural exchanges between China and Japan are growing steadily, with tourism cooperation gaining momentum.

He emphasized that, building on this progress, both sides will work to deepen exchanges, broaden diverse travel offerings, improve cross-border travel conditions, and promote higher-quality, sustainable tourism cooperation between the two countries.

Co-hosted by the China Center of International Cultural Exchange and Tourism Promotion, the Chinese Consulate-General in Nagoya, the China National Tourist Office in Tokyo, and several provincial and municipal cultural and tourism authorities, the event brought together more than 100 representatives from government, industry, airlines, and media of both countries.