Master Kong joins Donghua University and RICO LEE for carbon-neutral fashion show
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2025-10-15 16:01
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Master Kong, a leading Chinese food and beverage brand, launched its environmental, social and governance (ESG) focused fashion show at the SS2026 Shanghai Fashion Week last Saturday, partnering with Donghua University's College of Fashion and Design and outdoor brand RICO LEE.
Themed "From food to fashion: plastic reborn, cycles of abundance", this landmark event not only marked the brand's first foray into fashion, but also became the first carbon-neutral "food-fashion crossover" case at this year's fashion week, underscoring its commitment to sustainable development.
