AI ushers in friendlier appliances

According to the guideline, the central authorities encourage companies to develop and promote products for the elderly — either high-tech electrical appliances or tourism products — and enrich services for them, aiming for a prosperous silver economy.

In addition, the country will channel resources and investment into technological programs for elderly care services, such as humanoid robots and AI.

Jiang Feng, executive director of the China Household Electrical Appliances Association, said eyeing the immense business opportunities from China's silver economy and a rapidly aging population, major home appliance makers are pouring more resources into research and development and bolstering technological innovation of senior-friendly products, so as to satisfy the diversified demands of the expanding demographic.

Jiang said traditional home appliance products are highly homogenized, while the niche market targeting seniors is still in its initial stages, which will create immense business opportunities for home appliance companies. She highlighted that new-generation information technologies, such as 5G, AI and big data, are becoming increasingly integrated with elderly care products.

"Currently, most home appliance products are designed for ordinary consumers, without giving sufficient consideration to the needs of special user groups such as the elderly," said Guo Lizhen, a senior engineer of the China Household Electric Appliance Research Institute.

She noted that as China's aging population is rising rapidly, it is essential that product design and standards formulation should fully take into account the needs of the elderly, thus leading to the emergence of elderly friendly goods.

Nowadays, smart home appliances boast diverse functions, such as remote app control, voice interaction and touch screens, Guo said, emphasizing that no matter how advanced technologies have been deployed, elderly friendly appliances should give top priority to safety, followed by accessibility. Other factors like reliability and convenience should also be carefully considered.

She called for efforts to establish technical guidelines for the design, development and testing of the elderly friendly appliances and smart systems. The move will help break down barriers across different appliance brands, expand the effective supply of such products, and better meet the unique needs of elderly users, she added.

"With the help of AI, senior-friendly home appliances are creating safer, more comfortable and smarter home environments for silver-haired residents," said Liang Zhenpeng, an independent consumer electronics analyst.

Liang noted that as the elderly have increasing willingness and ability to consume products and services, household appliances should cater to their fundamental needs, while home appliance makers need to further expand application scenarios, striking a balance between technological iteration and user education.

China's smart home industry is developing by leaps and bounds, fueled by advances in cutting-edge technologies represented by AI, Liang said, adding that the integration of AI models with terminal devices and household appliances will create new growth drivers for the global consumer electronics industry, and advance the intelligent transformation of the traditional home appliances sector.

In order to meet the older generation's personalized needs and rising willingness and ability to spend on high-quality goods, he stressed the need to establish standards for senior-oriented home appliances and launch more intelligent home products containing innovative technologies, such as nursing and housekeeping robots for senior citizens.

To better cope with the aging population, the State Administration for Market Regulation has formulated and released a series of national standards for senior-friendly home appliances in recent years, including product operation methods, function settings, human-machine interaction interfaces and product safety.

Experts said these targeted measures basically establish the foundational framework of a national standard system for elderly friendly home appliances and intelligent systems.

"Younger consumers pay more attention to the abundant functionalities and personalized and customized products, while elderly users prefer simpler and more intuitive interfaces and function designs of household appliances, attaching great importance to the safety and convenience of such products," said Guo Jinyong, who is in charge of the smart home experience center at China's leading home furnishings retailer Easyhome.

In addition, seniors have a stronger need for health management features, such as health monitoring, smart reminders and emergency assistance. They also tend to buy products that can offer tailor-made health services in accordance with their physical conditions, Guo added.

Zhang Subing, chief expert at the China Electronics Standardization Institute, said more efforts should be made to establish comprehensive solutions covering demands, technology and application scenarios of household appliances for the elderly.

It is of vital importance to strengthen technological innovation, improve product design and enhance after-sales support for the elderly, with a key focus on integrating more AI-powered and health-oriented functions into intelligent terminal devices, he added.

fanfeifei@chinadaily.com.cn