Consumption month launched as part of 'Shopping in China' campaign

As part of the Ministry of Commerce's "Shopping in China" campaign, the "2025 Premium Consumption Month" promotional program was launched on Wednesday. The launch was timed to coincide with the ongoing eighth China International Import Expo (CIIE) in Shanghai.

Running through November, the program aims to lure global consumers and generate fresh domestic and international sales growth, with offerings in diverse sectors including retail shopping, delicacies, tourism, exhibitions and performances.

Throughout November, there will be CIIE exhibits in Shanghai, which has been listed as a national-level international consumption center city since 2021. A number of products that are making their debut at the expo will be available in the city stores of many brands, including L'Oreal, Ikea and Uniqlo. A variety of pop-up activities and showcases will also take place across the city during the expo.

For the first time, an instant tax refund counter has been set up for the expo. In several shopping areas near the National Exhibition and Convention Center, the main venue of the CIIE, those who purchase at the exhibits have the chance of obtaining an extra tax refund.

CIIE pass holders can also enjoy special discounts at more than 80 tourist attractions across the city, including landmarks such as the Oriental Pearl Tower, Shanghai Tower, Huangpu River, Suzhou Creek, as well as ancient towns, parks and museums.

China's four other international consumption center cities - Beijing, Tianjin, Chongqing and Guangzhou in Guangdong province - also introduced month-long programs at the launch ceremony.

At the launch, Sheng Qiuping, vice-minister of commerce, said that consumption reflects people's aspirations for a better life. China boasts a huge consumption market with great potential, and has become the main export destination for nearly 80 nations and regions.

The Ministry of Commerce, together with five other government departments, launched the "Shopping in China" campaign in April following the success of last year's monthlong promotional program.