IKEA China chief: CIIE is place of opportunity

The 8th China International Import Expo (CIIE) opened in Shanghai on Nov 5. IKEA marked its eighth participation. In an exclusive interview with China Daily, Pontus Erntell, president and chief sustainability officer at IKEA China, highlighted China as a key strategic market. He noted that the CIIE is a place of opportunity, and expressed IKEA's strong confidence in the sustained growth and future prospects of China's market.