China has approved the import of fresh kiwifruit from Iran after both countries finalized phytosanitary requirements. The decision, announced by China’s General Administration of Customs, reflects Beijing’s ongoing efforts to diversify agricultural imports and expand reliable fruit supply channels.
Experts note that China’s steady opening of its agricultural market has supported the growing concept of “fruit freedom,” giving consumers more access to affordable and diverse fruit varieties. This policy direction has reduced trade costs and strengthened cooperation with partner countries, especially those in emerging markets.
Data shows China’s fruit imports reached $16.45 billion in the first nine months of the year, while ASEAN states continue to dominate China’s fruit market with durian, banana, mango, and other tropical fruits. At the same time, fruits from distant regions—such as Chilean cherries and New Zealand kiwifruit, are also becoming more common in Chinese households.
The policy aligns with China’s high-level opening-up goals under the 14th Five-Year Plan and upcoming 15th Five-Year Plan, which emphasize diversifying agricultural imports and improving supply-chain coordination. For countries like Iran, whose unique climatic conditions allow the production of distinct fruit varieties, China’s market offers significant new opportunities.
Trade experts say China’s alignment with high-standard international rules, reduced tariffs, and faster customs procedures has increased import efficiency. These measures continue to expand the range of fruits entering the Chinese market and strengthen China’s global role in agricultural trade.
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