'Air China+' platform launches cross-industry ecosystem

Air China on Friday launched its new "Air China+" partnership platform in Beijing, introducing a cross-industry network that connects its aviation services with digital products, mobility solutions and cultural offerings. The airline describes the platform as an "ecosystem" — a broad service network built in cooperation with companies from multiple sectors.

At the event, Air China announced several new collaborations across digital, travel and cultural services. In the digital field, the carrier introduced its first set of "PhoenixMiles" digital assets for the program's 31st anniversary, making core membership benefits collectible, usable and tradable. Eligible members flying on designated routes and cabins on Saturdays in December 2025 will receive rewards such as status-qualifying segments, bonus miles and commemorative gifts.

In mobility services, Air China established "aviation + automotive" partnerships with FAW-Volkswagen and Li Auto, offering PhoenixMiles rewards for users who purchase vehicles through the Air China app. In addition, select buyers will enjoy Gold-tier membership benefits.

On the cultural front, the airline has partnered with China Central Television to create an in-flight "roadshow studio", released a new safety video co-produced with the Palace Museum, and introduced a co-branded coffee experience with Luckin Coffee.

Air China emphasized that the platform aims to use mileage as a connector across finance, tourism, e-commerce, mobility, hospitality and other industries. More than 100 partners have joined the initiative.

Moreover, the airline highlighted its operational strengths. China National Aviation Holding Corporation, Air China's parent company, operates a fleet of 983 aircraft, including 154 wide-body jets and 42 domestically manufactured planes. Air China's route network covers more than 1,150 destinations worldwide, including 73 routes related to the Belt and Road Initiative.

Since the beginning of the year, Air China has launched or resumed 12 international routes. For the 2025 winter–spring season, it plans to open new services from Beijing and Chengdu to Brussels and continue expanding its international and regional flight frequencies.