Chinese, UAE partners work to tap Middle East market

This strategic cooperation will encompass multiple elements, including the establishment of a new business entity, Wafi Anime 11, to seize the growing development opportunities in the animation retail and entertainment industry globally and locally in the UAE; creating rich cultural and entertainment projects and IP-exclusive activities for locals and tourists; and establishing leasing cooperation for Hong Kong and the Chinese mainland brands.

Both parties will also launch tourism incentive strategies for Hong Kong and the Chinese mainland tourists, guiding them to stay at world-class hotels such as Sofitel Dubai The Obelisk and Raffles Dubai, while deeply exploring the comprehensive and exciting experiences in Wafi City. In addition, Gentry Club will be included in this cooperation expansion to the Middle East and North Africa.

"Our team has been studying the Middle East market since 2024 and is well aware of its immense development potential," said Richard Cheung, Group CEO of K11 by AC, noting that "In the first phase of cooperation, our group will introduce several top brands representing the essence of Chinese culture to settle in by 2026."

It has been learned that following the signing ceremony, the joint venture business entity will enter into the formal preparation stage.