Thrills designed for 'wimps' make giant leap in tourism industry

Keeping it real

However, Li Wei cautioned that it's necessary to ensure a diversified supply and the authenticity of tourism products.

This means providing convenient facilities like escalators while also preserving traditional hiking paths, thus respecting diverse travel choices, he said.

Wu Yan from Shenxianju said infrastructure like escalators can be copied, but what really sets a place apart is the natural landscape and thoughtful service. "Thoughtfulness should extend beyond infrastructure in most cases," she said.

During peak travel periods, Shenxianju offers free nail art, children's painting, snacks, and interactions with "immortal non-player characters". Wu sees these activities as an important part of the "emotional value" for modern travelers.

Shenxianju 3.0 expansion work is already underway, promising new sights, richer experiences, and even smoother movement through the mountainscape, she said.

Cloud Meadow is also expanding by working on a kids' version of the wonang jump, designed for even younger thrill-seekers, said Li Yang.

Cao still often relives his recent bungee jump experience and recommends it to his friends.

He believes the wonang jump offered him the best of both worlds. On one hand, two-tenths of the controlled fall gave him a safe taste of the traditional version. On the other, it was supplanted by eight-tenths of blissful floating, which he said was "a perfect psychological buffer" that built his confidence for more challenging jumps in the future.

He sensed a subtle transformation washing over him when his feet were back on solid ground. The quiet, hesitant office worker was gone, replaced by a man with a newfound, quiet confidence.

"There was certainly a sense of accomplishment," Cao reflected. "It was my first time trying anything like this. It gives you the courage to do other things you were once afraid to try."