Sino-EU EV guidance consensus reflects spirit of mutual respect
China and the European Union are engaged in a complex relationship marked by both competition and cooperation across multiple sectors, of which the electric vehicle sector is one of the most prominent.
Market data show that Chinese electric vehicles are gaining traction in Europe. According to figures from the European Automobile Manufacturers' Association and S&P Global Mobility, China-manufactured cars accounted for 6 percent of total vehicle sales in the EU in the first half of 2025, up from 5 percent during the same period in 2024.
Their growing popularity is evident at the ongoing Brussels Motor Show 2026, as Chinese EV brands attracted large crowds, with visitors spending considerable time examining the design, performance specifications, battery technology and intelligent features of Chinese EVs.
On the other hand, voices within the EU have called for "anti-dumping" and "anti-subsidy" investigations against Chinese EV manufacturers, ignoring how years of sustained innovation, heavy investment in research and development, and the scale advantages of a large domestic market have allowed Chinese manufacturers to reduce costs while improving quality. That's why Chinese EVs, despite offering European consumers strong performance, advanced technology and relatively affordable prices, have remained a recurring source of controversy between China and the EU.
That's also why the latest consensus, announced by China's Ministry of Commerce on Monday, on the necessity of providing general guidance on price undertakings for Chinese companies exporting battery electric vehicle (BEV) passenger cars to the EU, which was reached through negotiations, is particularly significant.
After multiple rounds of consultations, both sides agreed on a framework designed to address concerns in a more practical, targeted and transparent manner, while remaining fully consistent with World Trade Organization rules, the ministry said.
The European Commission issued its guidance on the submission of price undertaking offers on Monday, covering various aspects that should be addressed in any such offer, including the minimum import price, sales channels, cross-compensation, and future investments in the EU.
For Chinese EV manufacturers, the agreement creates an opportunity to engage European regulators, media and the broader public through facts rather than assumptions. By providing sufficient data and transparency on pricing and cost structures, Chinese companies can demonstrate their compliance with international trade rules and challenge the unfounded "subsidy" label that has been attached to them.
The opportunity is further strengthened by the localization strategies being adopted by Chinese EV makers in Europe, as many companies have established research and development centers across the continent, hired local engineers and designers, and integrated European suppliers into their value chains.
Allowing Chinese EVs to enter the European market under clear rules gives EU consumers greater choice without compromising the bloc's standards or regulatory framework. This also serves the EU's long-term strategy to reduce carbon emissions, thus supporting the EU's green transition and contributing to the global climate cause.
Ultimately, the greatest beneficiaries of this evolving dynamic are European consumers. The quality, technological maturity and after-sales services of Chinese electric vehicles have already been demonstrated through extensive real-world use. With clearer rules and reduced misunderstandings, European consumers seeking sustainable mobility stand to benefit from greater choice and better value.
