Reuniting with their reindeer

Tourism has become a significant source of income for some Ewenki, said Dekesha. "Taking 20 reindeer to a major local tourist destination can generate about 60,000 yuan ($8,600) in two months during the peak season. The reindeer serve as attractions, assist in transporting goods, and offer photo opportunities for visitors," she said.

Youta added that locations are selected that offer better natural environments for the reindeer."This is our livelihood, and we can't change that. We need to keep living and earning money to sustain and nurture such a large herd," she said.

A turning point for the community came in early 2024 during a trip to Harbin. Youta and her peers brought eight reindeer to the city's historic Central Street as part of a cultural showcase. Overnight, they became an internet sensation.

"My Douyin followers jumped from nearly 1,000 to over 10,000 in three days," Youta said. Surrounded by flashing cameras and curious crowds, she and her young peers felt a rush of excitement.

"We were like celebrities in our traditional clothes. Everyone wanted photos, asked where we were from."