As tourists embrace the cold, snow becomes gold

BEIJING — As exhilarated tourists ride the 521-meter super ice slide and take photos with the spectacular ice sculptures on show in the Harbin Ice-Snow World theme park, they are contributing to a growing ice and snow industry that has been reporting record numbers in the world's second-largest economy.

According to a China Tourism Academy report released earlier this month, China's ice and snow tourism is entering "a new stage of sustained prosperity", with more than 14,000 related enterprises operating in the sector at the end of 2025 — up 11 percent year-on-year.

The scale of the country's ice and snow economy exceeded 1 trillion yuan ($143.4 billion) in 2025, according to the report. The figure represents an industry nearly four times its 270 billion yuan scale in 2015, industrial data show.

The report was released at the Ice and Snow Tourism Development Forum 2026 in Harbin, capital of Northeast China's Heilongjiang province. It attributes the scale to a surge in innovative tourism products across China, including ice sculpting, themed travel, and ice and snow photography experiences. Iconic destinations like Harbin Ice-Snow World and the Changbai Mountain ski resort have played a key role in driving this growth.

CTA researcher Han Yuanjun told Xinhua that China's northern cities like Harbin, Shenyang, Changchun and Zhangjiakou, all of which possess unique ice and snow resources, have been seeking a transition in tourism growth by retaining tourist numbers with considerate services.

Heilongjiang, an aging industrial region in China's northeast, is harnessing its long winters to drive economic revitalization. In recent years, the local tourism industry has made various gestures to showcase its hospitality and warmth for visitors, from offering samples of local-specialty frozen pears to installing heated handrails along shopping streets. These efforts have sparked a social media frenzy, leading to increasing tourist arrivals and revenues.

Last year, the Asian Winter Games provided another opportune platform for long-term infrastructure investment in Harbin. The city upgraded sports venues with digital systems, expanded its airport and road networks, and installed automated snowmaking technology at major winter resorts.

To attract international visitors to the event, the city also added direct flights, streamlined visa services and optimized payment services for foreign bank cards, leading inbound bookings to Harbin to surge 157 percent.

Heilongjiang is eyeing broader growth in the ice and snow economy. It has launched China's first monitoring system that tracks four key sectors related to ice and snow — tourism, sports, culture and equipment manufacturing — in an effort to provide data to guide targeted business policies.

The 2024-25 winter season saw 135 million visits to Heilongjiang and generated tourism revenue of 211.7 billion yuan, with those figures up 18.5 percent and 30.7 percent year-on-year.

Jan 6 saw a world mayoral dialogue in Harbin that focused on discussions about the development paths for the ice and snow economy, and foreign guests said they were impressed by Harbin's innovative practices that turned extreme cold into new gold.

Andrew Knack, mayor of Edmonton in Canada, said that Harbin has successfully developed the ice and snow industry into a sustainable economic sector, and that its development experience is well worth learning from.

Impressed by the ice and snow works he saw while visiting landmark sites in the city, Knack said:"This has been one of the most spectacular experiences of my life."

The 2022 Beijing Winter Olympics was an important catalyst for China's winter economy boom, igniting the public's passion for winter sports and related consumption on a nationwide scale.

Xinhua