Independent Chinese designer Wei Donghui has partnered with global brand H&M to produce a line of clothing for the New Year.
For generations, wearing new clothes during Spring Festival has marked a symbolic fresh start for Chinese families. Traditionally rendered in vibrant reds and adorned with auspicious zodiac imagery, these festive looks embody hopes for renewal, prosperity, and good fortune.
Today, a new wave of designers is reimagining this ritual — translating cultural heritage into a contemporary visual language that resonates far beyond the holiday itself and opening new pathways for Chinese design on the global fashion stage.
