Tiffany
Tiffany & Co has unveiled its 2026 Chinese New Year Campaign spotlighting the Pegasus motif paired with the house's most iconic collections. Uniting mythic symbolism with timeless design, the new collections signal the arrival of a year filled with joy and new possibilities. At the heart of the campaign is a Pegasus motif inspired by a brooch created under the artistic direction of Nathalie Verdeille, offering a poetic expression of hope and forward momentum for the year ahead.
Hermes
Founded in 1837 as a Parisian harness maker, Hermes' origins lie in exquisite equestrian craftsmanship. From finely crafted saddles and bridles to the spirit of movement they embody, the horse has been inseparable from the house since its earliest days. Over nearly two centuries, Hermes has celebrated the horse not just as a working companion, but as a living symbol of freedom, elegance, and savoir-faire.
In 2026, Hermes revisits this enduring emblem under the theme "Venture Beyond", connecting heritage with contemporary creativity. Collaborating with artists and designers worldwide, the house reimagines horses across silk scarves, leather bags, jewelry, and home objects.
On a new series of silk scarves that reimagine the horse through poetic and unexpected narratives, horses become dreamlike protagonists: an apple tree grows from a horse's back, nourishing birds and animals; two horse lovers drive a convertible toward the City of Light; dynamic equestrian scenes unfold in sketch-like strokes inspired by historical drawings.
The equestrian universe extends beyond silk. The Haut a Courroies handbag captures riders and horses mid-leap, while the Galop Hermes jewelry line celebrates equine grace in sculptural, vivid forms. Geometric patterns and limited-edition objects, including the Poudre Rocabar blush and equestrian-themed tableware, further showcase the horse's influence across lifestyle and home creations.
Hermes' artistic director Pierre-Alexis Dumas reflects on the house's creative philosophy this year: "A call to venture beyond is anything that takes us out of ourselves and into the unknown — something ventured, something wonderful gained. It can be a moment, a sensation, a sight, or an object that awakens us, invites us, and calls us to discover. At Hermes, we have always embraced this call, ever since Thierry Hermes left his native Krefeld for Paris. Creativity for us is a path to the unexpected, to discovery and beauty. Everything that makes our imagination overflow arises from this invitation to 'venture beyond'."
