AMD ramps up Intel rivalry with R&D centre
By Liu Baijia (China Daily)
Updated: 2006-07-04 09:25 However, Intel has an overwhelming dominance in the mobile processor market
due to successful marketing of its Centrino processor, which has a wireless
Internet connection function, saves power consumption and has almost become a
standard in the notebook market.
The notebook processor market is an
important one for AMD.
According to US market intelligence firm
International Data Corp, China's computer market is expected to grow at an
annual average of 11.7 per cent from 2005 to 2010, but the growth of notebook
computers is 38 per cent for the period.
AMD's Wong predicted the growth
could be around 50 per cent and shipment is likely to hit 5 million
units.
One weapon that the US firm will use is its traditional strategy:
technology.
AMD has just released its latest Turion 64 x2 chips for thin
and light notebooks in China. The product has two cores in one processor and
supports 64-bit computing. The first feature allows a processor to run at twice
the speed of a single-core processor and the 64-bit technology supports more
complicated computing tasks.
Intel is expected to launch a similar
product next month.
Chris Cloran, vice-president of AMD's mobile
division, said the launch of its new processors will give the industry another
choice on notebook processors.
A total of 12 notebook models were
launched in China, including those from HP and Tsinghua Tongfang, the
third-largest Chinese computer maker.
Cloran said more than 80 models are
still in the pipeline and will be released onto the market soon.
However,
its allies Lenovo and Dell, two of the top three computer makers in the world
along with HP, were absent from AMD's first batch of partners.
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