Top Biz News

Last phase of Chinese Brand Promotion starts

By Shangguan Zhoudong (chinadaily.com.cn)
Updated: 2006-09-04 16:34

Chinese Brand Promotion, which is regarded as the new business long march, started its Northeast China tour?yesterday in Beijing.

The tour will cover Jinzhou, Yingkou, Dalian, Anshan and Shenyang cities of Liaoning Province; Tonghua, Changchun and Jilin cities of Jilin Province and Harbin of Heilongjiang Province in Northeast China.

Organized by the Ministry of Commerce (MOFCOM), the tour aims at promoting the independent brands in the provinces, developing the equipment manufacturing industry and revitalizing the old industrial bases in Northeast China.

Three local brand development forums, 17 brand-related seminars, some dialogues between medias and enterprises and exhibitions will be held during the 21-day tour.

The tour will highlight ship manufacturing industry in Dalian, machine industry in Shenyang, independent auto brands in Jilin Province and electric power industry in Heilongjiang Province.

As the last phase of the Brand Promotion series activities, the tour will be ended on September 24.

The Chinese Brand Promotion tour has covered 16 provinces and over 15 key cites so far.