UK ad men here in Shanghai
(Shanghai Daily)Updated: 2006-11-21 14:36
 "Keep walking" for Johnnie Walker. It is one of the most talked about campaigns Bartle Bogle Hegarty has been responsible for.  |
United Kingdom-based advertising agency Bartle Bogle Hegarty opened its sixth world office in Shanghai yesterday, the first agency to be awarded a license to operate independently in China under the country's commitment to the World Trade Organization.
China's advertising market has been growing around 15 percent a year and has reached 244 billion yuan (US$30.5 billion), spurred by increasing spending by 1.3 billion consumers. BBH, which posted US$1.5 billion in revenue last year, said it is in talks with two Chinese news media companies for help in producing ads.
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