DealMoon spreads online cheer to Chinese diaspora in US with discounts

On the day the world's biggest one-day shopping spree takes place in China, a United States-based online firm is targeting Chinese consumers in the US with deals from major companies.

Prior to the shopping bonanza in China, DealMoon started posting promotional codes for its products for Chinese consumers in the US on Nov 10 because of the time difference between the two countries.

Deals from seven major US department stores and more than 130 international brands are offered by DealMoon. The site's executives said the deals are as attractive as those offered to US consumers on Black Friday, the big bricks-and-mortar sales event in the US the day after the Thanksgiving holiday.

"Some are even better than Black Friday," said Jennifer Wang, chief marketing officer of DealMoon, who calls the site "the Neiman Marcus of deal sites", a reference to the expensive department store in Dallas.

DealMoon said its hundreds of shopping advisers aggregate about 500 products of mainly high-end brands daily, and the site has chosen Singles' Day to serve up the deepest discounts of the year.

"In 2013, when I approached the brands (in the US), very few had heard of Singles' Day. Though they were interested, they didn't give us many good deals," said Wang. "We got about 20 exclusive offers."

Last year, the number of deals rose to 130. "But only about 20 or 30 were really great deals," said Wang.