China's advertising expenditure in traditional media increased just 1.4 percent in the first quarter, the lowest in nearly five years.
When Zheng Bin, chief executive officer of hdtMEDIA, introduced "rich media" to China a decade ago, the advertising landscape then was unsaturated.
Celebrities are shorthand for what the brand means - and shortcut to new concepts.
Publishers have started printing advertisements on book covers in a move to help their industry sustain development and survive.
The market size of China's online advertising reached 14.03 billion yuan ($2.22 billion) in the first quarter of 2012.
Audio products maker Harman International Industries Inc opened its second flagship store in Beijing Sunday, quickening its expansion in China.
Multinational advertising agencies are in control of China's advertising market due to their advanced management, adequate funding and high-end professionals.
A Chinese official said the country's advertising industry is still confronted with false and unlawful information even though it has grown into one of the world's biggest markets.
A Chinese official said the country's advertising industry is still confronted with false and unlawful information even though it has grown into one of the world's biggest markets.
Saatchi & Saatchi head eyeing fastest growing market in ad business
Tencent, China's largest instant messaging service provider, announced Monday that its video advertising revenues surged 70 percent quarter-on-quarter in the fourth quarter of 2011.
Xiao Le says she enjoys finding the "occasional pearl among a seabed of oysters".
China's expenditure on advertisements increased by 14.5 percent year-on-year to reach 681 billion yuan ($108 billion) in 2011, with Internet and radio becoming more popular, according to a report released on Tuesday.
I swear I'll scream if I see Avril Lavigne just one more time on my TV screen.
TV networks are trying to adapt to a new advertising ban that came into effect on Sunday.
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