JD launches new platform to link suppliers with customers

Hu Shengli, president of JD.com Inc's 3C business department, delivers keynote speech during the company's business strategy launch event held in Beijing on April 26, 2016. [Photo provided to chinadaily.com.cn]

Chinese e-commerce giant JD.com Inc unveiled its updated business strategies for domestic corporate procurement market on Tuesday, aimed at establishing an innovative platform that bridges customers and products suppliers.

During the launch event, named as JD Qiye Gou, literally means JD's corporate procurement service, has been launched.

"JD is providing a new e-commercialization solution for corporate procurement, so as to help enterprises make improvements," said Hu Shengli, president of JD.com Inc's 3C business department.

"Our expectation is to build the largest integrated solution provider for the corporate procurement market in China, and by comparing with the traditional products suppliers, we are not just focusing on sales volume, we are keen on upgrading the procurement model of our business customers," said Song Chun Zheng, general manager of key account department of JD.com Inc.

Li Jing, general manager of JD's commercial marketing department, told chinadaily.com.cn, "We are planning to establish a platform that will act as a bridge between corporates' business demands and supplies."

He said that JD will make the procurement process more simple and convenient, and by utilizing Big Data and cloud computing technologies, each of the enterprises' segment demands will be as customized as drawing a specific "corporate portrait".

Corporate representatives pose for a group picture, during the company's business strategy launch event held in Beijing on April 26, 2016. [Photo provided to chinadaily.com.cn]

Hundreds of corporate clients, manufacturers' representatives, independent software vendors and journalists participated in the event.

By comparison, the traditional channels contain lots of disadvantages such as inefficiency, lack of supervision, high cost and resources wastes, according to ccidconsulting.com, a consulting firm affiliated to the institute of China electronics and information industry of Ministry of Industry and Information Technology.

According to the recent statistics released by the firm, China's enterprises' e-commerce market scale is 80 percent of the total e-commerce market. In 2015, 103 e-commerce vendors achieved more than 5 billion yuan ($770 million) investments in the market, up 329 percent and 699 present, respectively.

"From the demand perspective of the market, PCs and office equipment have seen strong demand in the direct selling market for the corporate procurement business," said ccidconsulting.com. "Among them, laptop, tablet, printer and all-in-one devices are the hot sale products."

According to JD.com, currently there are some thousands of multinationals, State-run enterprises and small- and medium- sized companies, including Sinopec, China Post, BMW and Siemens, that have signed procurement collaboration agreements with JD on the latter's platform.