By Tu Lei (chinadaily.com.cn)
Updated: 2008-03-29 17:54

"CCTV.com is unique in China, and it is our great honor to cooperate with them on advertising rights for the coming Olympic Games," said Dr. Priscilla M. Lu, chairman and chief executive officer of ViDeOnline, at a joint press conference with CCTV.com yesterday.

(From left to right) Chen Hua, executive director for advertising and sales for CCTV.com, Wen Ti, vice general manager of CCTV.com and Dr. Priscilla M. Lu, chairman and chief executive officer of ViDeOnline, speak at the joint press conference on March 28. ViDeOnline was granted exclusive adverting rights by CCTV.com for the Olympics. [chinadaily.com.cn]

ViDeOnline Communications Ltd, a network company, declared yesterday that it was granted exclusive adverting rights by CCTV.com for the Olympic Games.

CCTV.com will use VideOnline's o8 intelligent advertisement insertion network to deliver targeted online advertisements for the Chinese mainland and Macao SAR coverage via Live and VOD (Video On Demand) channels.

"In aggregate, there are over 1,800 matches over the 15 day period with almost 30 different kinds of competition. This represents over 15,000 advertisement impressions just in the live feeds, and the advertisements may last till the end of September," added Lu.

"Normally, we will have eight pieces of advertisement in one hour, and each piece will last 15 seconds," said Lu, "This is our rule, but we also strictly obey the rules by the International Olympic Committee (IOC) on advertisements."

"The streaming of live broadcast of the Olympics events represents the first time ever that all events will be broadcasted live as well as viewed, video on demand over the Internet," said Lu.

"We will not adopt a bidding mechanism for our marketing program," said Chen Hua, executive director for advertising and sales for CCTV.com, at the conference.

ViDeOnline, a leader in secured video networks founded in China in 2004, focuses on a secured video network, supports broad based video distribution over the Internet through P2P with an overlay and insertion network, and completes with transaction tracking and content management.

"Differing from most websites with business to customer mode, we adopt business to business mode, and provide technology and content supports to our clients," said Lu.

Currently, ViDeOnline's business has reached Southeast Asia, Hong Kong, and Taiwan Province. After the Games, the company will continue to improve the technology platform and cultivate markets to attract more partners.