Economy

Business magazines eye China growth

By Karen Yip (China Daily)
Updated: 2011-05-16 09:52

Right balance

There is very little that troubles Bloomberg LP. While news organizations are downsizing or worrying over new business models in a changing media landscape, Bloomberg is still hiring but never rehires those who quit, and remains electronic - certainly for the future.

To add to its astounding growth story, Bloomberg brought its monthly magazine to China last year.

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"Working with our new China partner, Modern Media Holdings Limited, as well as our existing partner, CCTP, Bloomberg Businessweek/China will provide readers with Bloomberg's indispensable global business content as well as a significant amount of local coverage created with the growing Chinese business audience in mind," said Paul Bascobert, president of Bloomberg Businessweek.

Banking on analytics, data, news and information from 2,300 journalists worldwide, including more than 100 in China, Bloomberg Businessweek hopes to "provide the right balance for advertisers and readers", he said.

Modern Media Holdings Limited will manage and be responsible for the content of Bloomberg Businessweek/China, which will be published in simplified Chinese.