'Lost in Thailand' film boosts Thai tourism
Chiang Mai province in northern Thailand has never been a hot destination for Chinese tourists. But things have changed due to a low-budget film Lost in Thailand.
The film, a conventional comedy about two rival Chinese businessmen and a simple-minded pancake maker, grossed more than 700 million yuan ($111 million) by Christmas Eve and has broken box offices records for domestic films since it premiered on Dec 12.
Many Chinese visitors are faithfully following the film's plotline, which includes elephant rides, visits to temples, sampling spicy Thai cuisine and a chase scene at Chiang Mai's Night Bazaar.
The Songkran festival, the Thai traditional New Year celebrated from April 13 to 15, promises to attract more Chinese visitors to Chiang Mai this year.
 |
|
A Chinese tourist poses for a photo with elephants at an elephant camp in Chiang Mai province, northern Thailand, April 7 2013. [Photo / CFP] |
- Chinese audiences find 'Lost in Thailand'
- Laughs give China's film market a boost
- New non-stop flights to Thailand, Korea
- Experts urge Thailand to make most of China
- 200,000 Chinese tourists to come to Thailand for Lunar New Year
- Thailand's exports to China to grow 13% in 2013
- Thailand to receive more Chinese tourists
