Get insured via Taobao for the full moon
The policies will not pay out if the moon appears on the holiday, which falls on Sept 19 this year, in the sky over the cities bet on. The maximum payout is 188 yuan, Jiang said.
Policyholders can buy a package for 99 yuan, with the list of participating cities expanding to 41, including Beijing, Nanjing and Xi'an.
Those insured can double the amount they paid, as well as win a box of branded mooncakes.
The results will be determined by weather reports from the China Meteorological Administration. All compensation will be sent to buyers' Alipay accounts, Taobao's online payment system.
The unusual package offers a new, lighter twist on the usual business model for insurers, said Song Xuanbi, deputy chief operating officer of Allianz China General Insurance.
But Qiu Baochang, head of the lawyers group of the China Consumers' Association, questioned the legitimacy of the product, arguing that the so-called insurance is essentially a form of gambling.
"It works in the same way as football gambling, which is a disruptive force to market order," Qiu said.
Dong Juan, a white-collar worker in Shanghai, is drawn to the product and was not hesitant to buy the 20 yuan package for fun.
But Che Zhiyi, 29, who runs an education center, said she would shun it.
"The idea of having Mid-Autumn Festival is all about a celebration of reunion and family gathering. There is simply no point in betting on the holiday to get a return," she said.
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