Apple Inc. Year: 2013
Show exposed the different guarantee plans implemented by the tech giant for consumers in China and abroad. Users in China urged the company to end the double standards. Apple's provisions included shorter warranty periods compared with other countries, using refurbished parts in repairs and avoiding after-sale obligations.
CEO Tim Cook bowed to pressures in April from Chinese consumers who demanded an apology over the warranty policies, saying the company was sorry for any "concern or misunderstanding" in the country.
A man walks past an Apple retailer in downtown Beijing on April 9, 2013. [Photo / dfic.cn]
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