Podium position for sporting goods

China has the highest share of the world's total exports of sports goods, with around 40 percent. China's State Council, in a document, Guiding Opinion on Accelerating the Development of the Sports Industry in China, had already emphasized the development of the Chinese mainland's sports industry. It plans to take the sales of the industry to 2 trillion yuan ($320 billion) by 2020It also set a decisive goal of attracting non-governmental investment to transform the nation's sporting goods industry.

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In China's 12th Five-Year Plan (2011-2015), the government stressed the comprehensive development of the sports industry in which special emphasis was given to advancing the sporting goods sector.

The guideline also reiterated promoting the development of small and medium-sized enterprises by creating a favorable environment and establishing a sound financial service and credit guarantee system.

About 80 percent of the sporting goods industry on the mainland comprises small enterprises.

Meanwhile, Hong Kong is also one of the world's leading suppliers of sporting goods, although the production bases of many companies in the city have largely moved to the mainland.

The majority of Hong Kong sporting goods are supplied to global brands including Reebok, Nike, Adidas, Umbro, Timberland and Quiksilver.

According to the Hong Kong Trade Development Council, only a few Hong Kong manufacturers have attempted to develop their own brands.

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